Client: INTEL - Olympic Drone Show

Awards: Gold Lion in Design, Gold Lion in Communications, & Gold Lion in Brand Experience & Activation, D&AD Graphite Pencil in Media/Use of Events, Wood Pencil in Branded Content & Entertainment, One Show Gold in Design: Innovation in Design/Experiential, One Show Silver in Branded Entertainment: Innovation in Branded Entertainment

About

How does a brand known for processors become the most talked about sponsor at the Olympic Games? The answer: a record-breaking drone light show at the Opening Ceremony. The Intel drone team flew over 1200 drones in PyeongChang, South Korea while our agency made sure to plan, capture, edit, and promote it all in time for the Olympic Games. From packaging content for media outlets to creating snackable social posts and a hero video, we made sure Intel got credit for the otherwise unbranded event.


12 Billion Media Impressions in 12 hours

“Team in flight” HERO VIDEO

TECH EDIT

KEY IMAGERY

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Credits:

PRODUCTION:
Director: Nina Meredith, Greenpoint Pictures
Director of Photography: Soren Nielson
Line Producer: Sean Lyness
Photographer: Dave Lehl

EDITORIAL
Editor: Brian Lagerhausen
Assistant Editor: Seth Andrews

FINISHING
Colorist: Ricky Gausis
Audio Engineer: Jeff Malen

AGENCY:
Group Creative Director: Nam Nguyen
Creative Director: AJ Musial
Creative Director: Warren Frost
Senior Copywriter: Ashley Wood
Art Director: Savannah Hicks
Executive Producer: Tony Joo
Producer: Isleen Rose De Torres
Account Director: Jamie Ehrhart